If you haven’t gotten a chance to read part one of this article, I’d suggest taking a gander as it gives a pretty good overview of the topic at hand. Like I mentioned before, the second part of this article is going to be geared more for non-designers/developers, and how anybody can create a personal brand, regardless of profession.

Making Your Mark

Like I mentioned before, I put together several things to help build my personal brand including a logo, resume, portfolio website, and business cards. You don’t have to be a designer to do this.

Whenever my friends tell me they’re looking for a job, the first thing I do is find out what their social worth is by doing a quick Google search of their name. If you apply for a job, and an employer cannot find anything about you based on a simple search of your name, there is something wrong with your personal brand.

I feel very strongly that everyone should have their own website. Whether it’s a blog, a portfolio website, or just a simple one page site with a quick bio and some links to contact you.

Chris, that’s great, but I’m no web designer. Cool story, bro.

The nice thing about the internet is that resources that allow you to do this are a couple clicks away.

Purchasing a domain and hosting are fairly easy to do, and relatively cheap as well. If you’re only hosting your personal website, you can get away with smaller hosting accounts.

For $5-$10 you can purchase an basic vCard HTML template, sites like Themeforest have a good collection along with other types of templates. Replace the default content with your own, and upload it to your server. Congratulations, you have your own piece of the internet.

Stand Out

Now that you have the website taken care of, make your resume stand out. When you apply for a position, don’t be one of the hundreds of people that have the standard Microsoft Word, black and white, Times New Roman, name and contact info centered at the top resume. Add some color, change the layout, make yourself stand out.

Thankfully, there are a lot of templates available for this as well! Take a look at Graphic River’s collection of resume templates.

Time to Shine

For less than $50, you can take small (but incredibly large) steps to developing your personal brand. Don’t be the person that becomes easily dismissed. By taking steps like this, you’re already worth a second look. You’d be surprised how far it will take you.

Until next time.